Using Text Message Marketing in Restaurant is modern and fresh. There are so many ways to do it, implementing campaigns can be as personal or interactive as you choose. Text marketing is more affordable than ever, and not only is text a great way to boost business – it is a spectacular way to “keep up with the scene”. You probably text your friends and coworkers all the time, why not use text with the businesses you frequent as well? This is where society is headed, so it’s just a matter of time before everyone is taking advantage of the text message.
At Charlie’s Kitchen, in Cambridge, MA, servers are using text to directly link up with their tables. This way, if you are dining and you realize you need to order another round of drinks just as your server is walking away – you can text your request. So now, your server will know right away what your table needs, they will be happy to be more efficient. Text makes those busy nights go more smoothly. This is a big time saver, and no one will go disappointed at the end of the evening.
Placing orders via text is one way of working this technology, another way is streamlining the wait list process. Customers can be notified when their table is ready via text message, as opposed to the ball and chain beepers. If your restaurant boasts a lovely view or is in the center of town, this is a great way to allow people to enjoy the wait for their table – instead of cramming them into a crowded bar with other hungry people. There is nothing worse than seating a table that is irritated from the beginning! Not to mention the cost savings from lost or broken pagers is substantial. Plus, by obtaining phone numbers, the Restaurant can use them to send future Text Message Marketing promotions.
There is speculation to these technological advances in the restaurant industry, some say it is rude to use a cell phone during a meal. This is a good point, however it is quickly losing any validity, as text is quick, discreet, and instantaneous. Servers who are on top of their game shouldn’t have to receive requests via text, however it has been shown that this only boosts efficiency and speeds up service – it doesn’t make a person lazy. Of course many of these factors depend on the type of restaurant. The server link via text will work well in a bar or cocktail lounge, maybe not so well in a fine-dining establishment.
All in all, food trends will come and go, however food itself isn’t going to change -what will change, is how the restaurant business connects with their diners. Text Message Marketing in the Restaurant business works.
At Charlie’s Kitchen, in Cambridge, MA, servers are using text to directly link up with their tables. This way, if you are dining and you realize you need to order another round of drinks just as your server is walking away – you can text your request. So now, your server will know right away what your table needs, they will be happy to be more efficient. Text makes those busy nights go more smoothly. This is a big time saver, and no one will go disappointed at the end of the evening.
Placing orders via text is one way of working this technology, another way is streamlining the wait list process. Customers can be notified when their table is ready via text message, as opposed to the ball and chain beepers. If your restaurant boasts a lovely view or is in the center of town, this is a great way to allow people to enjoy the wait for their table – instead of cramming them into a crowded bar with other hungry people. There is nothing worse than seating a table that is irritated from the beginning! Not to mention the cost savings from lost or broken pagers is substantial. Plus, by obtaining phone numbers, the Restaurant can use them to send future Text Message Marketing promotions.
There is speculation to these technological advances in the restaurant industry, some say it is rude to use a cell phone during a meal. This is a good point, however it is quickly losing any validity, as text is quick, discreet, and instantaneous. Servers who are on top of their game shouldn’t have to receive requests via text, however it has been shown that this only boosts efficiency and speeds up service – it doesn’t make a person lazy. Of course many of these factors depend on the type of restaurant. The server link via text will work well in a bar or cocktail lounge, maybe not so well in a fine-dining establishment.
All in all, food trends will come and go, however food itself isn’t going to change -what will change, is how the restaurant business connects with their diners. Text Message Marketing in the Restaurant business works.
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